Overview
Marketing is constantly evolving, and print is just as beneficial than ever. If you want to stay ahead of the curve, you need to adapt, innovate, and implement the latest trends- before they run out of style.
Let’s dive into the top 5 print and mail marketing trends of 2025 and how you can use them to create campaigns that drive engagement, boost your ROI, and stand out from the digital crowd.
Let’s Go!
Topics Covered
Interactive Print
Turning Print into an Experience
Say goodbye to the days of one-dimensional marketing! Print is no longer something to read- it’s something to interact with.
QR Codes help bridge the gap between print and digital with smart, scannable elements. With a quick scan customers can watch a product video, access offers, book appointments, RSVP to events, download apps, and so much more!
Augmented Reality (AR) and Virtual Reality (VR) make print marketing come alive! Customers can scan a mailer and instantly see a 3D model of a product, an interactive demo, or even take a virtual tour.
Tactile Mailers use engaging, hands-on elements such as pull-tabs or perforated edges, allowing recipients to interact and uncover hidden information or offers.
Some Ideas for Interactive Print:
- Add a QR code to your mailer that links to a product video or exclusive discount.
- Use AR technology to let customers ‘walk through’ a new home on the market.
- Hide an offer under a pull-tab to reveal.
Eco-Friendly & Sustainable
Printing with Purpose
Your customers care about sustainability- does your marketing?
Choosing recycled paper isn’t just good for the environment, it’s good for businesses too! Show your audience that you’re committed to sustainability with high-quality, planet-friendly prints.
Join the movement toward sustainable marketing with ESP Print and Mail.
Hyper-Personalization
The Power of a First Name
If you’re still sending generic mailers that begin with “Dear Customer”… you are wasting your time and money.
Personalization increases response rates by up to 135% by making customers feel valued and understood. It can also increase ROI by as much as 120%.
How Is This Possible?
With today’s technology, you can customize more than just a name- you can tailor an entire experience. Variable Data Printing leverages data-driven technologies to customize:
- Names and locations
- Product recommendations from past purchases
- Special discounts for loyalty members
Special Finishes
The Tangible Experience
In an increasingly digital world, print continues to stand out as a tangible experience that connects with our senses in ways that screens just can’t.
When you elevate with texture or special finishes, you turn a simple print job into a work of art that captures attention.
Special Upgrades:
- Foil Stamping: Metallic accents instantly add a sense of prestige and luxury.
- Spot UV: Creates a glossy effect on specific areas while keeping the rest matte.
- Embossing/Debossing: Raised or indented designs to give a tactical experience.
- And More: Soft-touch papers, die-cut shapes, custom textures… the possibilities for customizing your print materials are endless.
Integrated Omnichannel Campaign
Print + Digital = Success
Print is not competing with digital- it’s enhancing it. The best marketing strategies use omnichannel integration, where print, email, social media, and online ads all seamlessly work together.
How Print & Digital Work Together
- A direct mail postcard with a QR code linking to a personalized landing page.
- A printed coupon with a follow-up email reminder to boost redemption rates.
- A branded holiday mailer with a scannable gift code for an exclusive offer online.
- Use IgniteDM for a seamless omnichannel experience.
Conclusion
The print industry continues to evolve quickly, and staying ahead of trends will set your business apart. By embracing interactive print, substantiality, hyper-personalization, premium finishes, and omnichannel strategies, you’ll create marketing campaigns that connect, convert, and captivate your audience.
Your Next Steps:
- Experiment with one or more of these trends in your next campaign.
- Test & Track: Measure engagement, conversions, and ROI.
- Stay Innovative: Keep an eye out for emerging print technologies and customer preferences.
Let's Make 2025 Your Best Marketing Year Yet!
We’re here to help you make the most out of your print and mail marketing. Give us a call today!
