Direct mail can be a complicated marketing medium. Thankfully, it doesn’t have to be. We’ve taken it upon ourselves to simplify it for you.
We frequently hear from companies who, like us, know the power of United States Postal Service Direct Mail and the benefits offered to their company. After much research and effort on their part, their heads are spinning after learning about the meticulous details required to successfully fulfill all the specifications needed to mail out their product! Fear not; this is where ESP Print and Mail comes in! For years, we’ve kept up to date with the changing requirements needed to navigate USPS mailing services. Mailing services have been a cornerstone of our business. With our breadth of knowledge and top-of-the-line mailing equipment, we can easily get you on your way to successful mailing campaigns.
How Direct Mail helps your business
If you’re reading this, it’s safe to assume you’re interested in Direct Mail. If you’re sitting on the fence about whether or not to implement Direct Mail into your marketing plan, we want to share with you some interesting facts on the topic. Here are some stats:
74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. They also agree direct mail is a more effective channel for their company than email.
72% of consumers read direct mail immediately or the same day they bring it inside their residence.
62% of consumers say direct mail has inspired them to take action.