Overview
Have you ever poured time and resources into a direct mail campaign, only for it to be met with little to no results? It’s frustrating, costly, and often leaves you wondering if direct mail is even worth it. That’s where IgniteDM comes in…
At ESP Print and Mail, we KNOW that direct mail has the potential to be one of the most powerful marketing tools available. But without the right strategy and tools in place, it can fall flat. That is exactly why we created IgniteDM- to help you maximize your direct mail campaigns by leveraging the power of 8 innovative technologies designed to increase engagement, amplify impressions, and improve ROI.
What is IgniteDM and What Makes it Different?
Traditional direct mail campaigns rely solely on physical mail pieces to make an impression. IgniteDM takes things to the next level by integrating your campaign into both the physical and digital worlds, ensuring that your message reaches your audience at every touchpoint.
Let’s dive into the 8 technologies that IgniteDM offers:
Social Match
Deliver targeted social ads to Facebook and Instagram feeds before, during, and after your mailer reaches mailboxes by matching accounts to your mailing list.
Mail Tracking
Track exactly when mailers arrive, export delivery details, and access data for each individual mail piece.
QR Codes
Boost engagement with custom QR codes that connect to landing pages, exclusive offers, or promotions. Monitor scans and response rates through detailed reporting.
Informed Delivery
Get a list of recipients who received, opened, and clicked to track campaign attribution.
Call & Texting Tracking
Track calls and texts from your mail campaign, record responses, and gather contact information. Use SMS to send additional coupons or links.
Online Follow-Up
Re-engage your mailing list and website visitors with Google Display Network ads, reminding them of their interest on the devices they used.
Social Media Follow-Up
Reconnect with website visitors by serving retargeted ads on Facebook and Instagram, keeping your brand top of mind.
LEADMatch
Identify anonymous website visitors and direct mail recipients with contact details and activity insights to showcase results and grow response lists.
Why IgniteDM Works:
By combining these technologies, IgniteDM created a seamless experience that bridges the gap between physical mail and digital engagement. Here’s what this means for your business:
- Increased Impressions: Your audience will see your message multiple times across multiple channels, boosting brand recognition and recall.
- Enhanced Engagement: Interactive elements like QR codes and personalized follow-ups make it easy for recipients to take action.
- Data-Driven Insights: Track responses, measure results, and optimize future campaigns with real-time data.
Ready to Ignite Your Campaigns?
Direct mail doesn’t have to be a guessing game. With IgniteDM, you can turn your campaigns into powerful, results-driven marketing tools that engage your audience across every touchpoint.
Don’t let your next direct mail campaign go unnoticed. Contact ESP Print and Mail today to learn how IgniteDM can transform your marketing strategy and deliver the results you’ve been waiting for.
